The initiative will consist of several aspects. A rotating PSA series will be aimed at shining a spotlight on important issues impacting our communities. Topics will range from the on-going opioid epidemic and bullying to racism and mental health awareness. The public service announcements will also be supported via social media campaigns.
In addition, Beasley Media Group will host specific “Day of Caring” events throughout the year in which teams, made up of employees from each market, will adopt specific non-profit organizations within the communities they serve and volunteer during company supported work hours over the course of the year in an effort to make a difference for those in need.
“As a company, we take all of these issues very seriously,” said Caroline Beasley, Chief Executive Officer of Beasley Media Group. “The rotating PSA and social media campaigns, combined with our Day of Caring events across all of our markets, underscores our company’s strong commitment to making a difference in the communities we serve.
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