Thursday, May 25, 2017

FNC, R&R For Hannity As Advertisers Defect

Sean Hannity
Sean Hannity is taking a couple days off amid a growing advertiser boycott after pushing a conspiracy theory involving a slain Democratic National Committee staffer.

Cars.com, mattress ccompany Casper, and several other companies pulled advertising from Sean Hannity's Fox News program Wednesday as the host continued to push a conspiracy theory about Seth Rich, the Democratic National Committee staffer who was killed in Washington, DC, last year, according to buzzfeed.com.

For days, Hannity was peddling a theory that Rich's killing was ordered by the Clintons in retaliation for leaking DNC emails to WikiLeaks. Police have said his death was the result of a robbery gone wrong.

"Cars.com's media buy strategies are designed to reach as many consumers as possible across a wide spectrum of media channels," a Cars.com spokesperson said in a statement to BuzzFeed News when asked about Hannity's focus on the conspiracy.

"The fact that we advertise on a particular program doesn't mean that we agree or disagree, or support or oppose, the content. We don't have the ability to influence content at the time we make our advertising purchase. In this case, we've been watching closely and have recently made the decision to pull our advertising from Hannity," the company added.

After learning its commercials ran on Hannity's show, Crowne Plaza Hotels said it terminated its relationship with its third-party ad-buying agency.

"We do not advertise on Fox News, Hannity or any political commentary show. We have a specific do not advertise list for this type of programming. Unfortunately, our expectation to adhere to this list was not met by a third-party agency. Since we learned of the airings, we addressed the issue immediately and terminated our relationship with the agency. We have no plans to advertise on Fox News for the foreseeable future," the company explained.

Ring, a video doorbell company, and Peloton, a cycling studio, announced that they had directed their media agencies to stop advertising on the show.

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