Megyn Kelly Today on NBC desperately needs a ratings boost after less than a month on the air.
On Thursday, Hoda Kotb, the ever-upbeat popular Today host from another hour appeared as a guest. They chatted. They danced. They tried to get the audience on its feet dancing, too.
Hoda was on #MegynKellyToday this morning for no reason other than to fill time and I've never been so embarrassed. pic.twitter.com/wXUatEcPhY— Kate Aurthur (@KateAurthur) October 19, 2017
Last year, Kelly was a rising star on Fox News, earning national headlines for her dogged questioning of presidential candidate Donald Trump. But her short tenure on NBC’s “Megyn Kelly Today” continues to be challenging both for her and the network.
The show premiered on Sept. 25, and its ratings continue to tank.
According to The Washington Post, the fallout is so worrisome to the network that other “Today” hosts have begun visiting Kelly’s show as if on a rescue mission. Matt Lauer, Al Roker and Savannah Guthrie all recently appeared. It could be “a strategic way to familiarize viewers with faces they already know and boost viewership,” according to Variety.
Her ratings aren’t even close to those of her predecessors.
Meanwhile, the show’s biggest direct competitor, ABC’s “Live With Kelly and Ryan,” has a healthy lead over Megyn Kelly. The ABC program drew 14 percent more viewers than Kelly during her first week and a robust 34 percent more during her second, according to Nielsen