Monday, February 15, 2016

Apple Music Now Has 11M Subscribers

Apple executives Craig Federighi and Eddy Cue announced on John Gruber's podcast, The Talk Show, that Apple Music is growing at a fast-rate, sitting at 11 million subscribers since June 2015.

To compare, it took Spotify six years to reach where Apple Music is at.

Apple recently shut off access to Apple Music radio stations to users on its free tier, likely pushing more subscribers. Those who subscribe pay $9.99 per month for access to curated stations, songs, albums, artists, and more, according to zdnet.com.

The popularity of Apple Music, Spotify, and other competing services has put strain on Pandora, the once go-to Internet radio . While it still has the most users, Pandora's growth has been slowing, and the company is considering putting itself up for sale.

Pandora's fate is being hotly debated on Wall Street. The New York Times reported last week that the company may be up for sale, and Edison Investment Research noted Friday that Spotify is a likely buyer.

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