Tuesday, January 12, 2016

L-A Radio: KYSR Extends The Woody Show

iHeartMedia/Los Angeles has announced a new three year contract extnetion for the The Woody Morning Show on Akrernative KYSR ALT 98.7 FM.

Woody Fife
The new deal keeps  Jeff Woody Fife and sast members Ravey, Menace and Greg Gory will continue to host morning drive, Monday through Friday, through December 2018.  

Fife arrived at ALT 98.7 in April 2014 from St. Louis, where they had held the #1 position in key demos during their tenure in the market.

"As a long-time fan of The Woody Show, we brought them to Alt with one goal in mind – to win," said PD Mike Kaplan.

"And now they’re the No. 1 Alternative Rock Morning show for adults 18 – 34. I’m not surprised they’ve built such a passionate and loyal fan base in here in Los Angeles. They’re champions of the regular guy, and so completely relatable and authentic, you can’t help but be drawn into the discussion every morning. I can’t wait to see what they will do over the next 3 years!"

"Since brining The Woody Show to ALT, I am so impressed by the impact the show has had in a relatively short period of time,” said Andrew Jeffries, SVP/Programming for iHM/L-A.

"They have become a significant part of this market in such a real and genuine way. The listeners embrace the personalities’ unique honesty and appreciation of their own odd-ball quirks as regular people. There’s no fluff and no hype. Just awesome conversation about everyday things that make the audience absolutely love this team. We are thrilled they have extended their deal with us.”

KYSR 98.7 FM (75 Kw) Red=Local Coverage
Woody added, "It really felt like the L.A. market was ready for something new, and my team and I have been blown away with how quickly the show has been embraced. There's no better platform for us than iHeartMedia, as we continue to impose our will on Los Angeles ... and beyond."

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