When It Comes to Podcasts: Length Does Matter

In a  brand new blog post by Pierre Bouvard, Chief Marketing Officer for Cumulus and Westwood One, and Steve Goldstein, founder of Amplifi Media uncover Five Things You Didn't Know About Podcasts.

New findings include:

• Podcast listeners are huge fans of audio.
• The shorter the podcast, the greater the likelihood listeners will listen to the full podcast.
• Podcast users listen to podcasts the most, followed by AM/FM radio.