Thursday, March 12, 2015

Report: ABC, Yahoo Partnering For News Content

Disney/ABC has reached a new and expanded deal with Yahoo that will add a Yahoo branded segment to Good Morning America and make clips of ABC's top entertainment properties, including Scandal and Jimmy Kimmel Live, available on the site, according to The Hollywood Reporter.

The GMA segment, Yahoo Your Day, will each day feature Yahoo editors and experts, including style editor Joe Zee, beauty editor Bobbi Brown and food editor Kerry Diamond. Flickr images will be integrated into GMA weather reports, and Tumblr will be featured in the morning show’s Social Square.

The companies also will develop a more robust partnership on major news events, including the 2016 presidential election.

Interestingly, content from Katie Couric, who left ABC News last year and joined Yahoo in a reported $6 million deal as its global news anchor, will be distributed across ABC News. Couric is known to have been looking for a TV home for her Yahoo interviews, which have included Michael Bloomberg and Bryan Cranston, who last year won a Tony for his portrayal of President Lyndon Johnson in Broadway's All the Way.

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