Tuesday, January 13, 2015

Spotify Reaches 60M Users, 15M Pay

Daniel Ek
Spotify added 10 million new users in the last two months of 2014, taking it to 60 million at the end of the year - despite its much publicized row with Taylor Swift, according to The Daily Mail.

15 million of those users were paying subscribers, up from 12.5 million in early November, when Spotify last released figures at the height of its dispute with the musician.

'We had an amazing 2014 at Spotify and owe it all to you, the music fans who listen, discover, share and celebrate music and artists with us every day of the yea,' Daniel Ek, CEO and Founder said.

'And before 2014 turned into 2015, we reached 15 million subscribers and 60 million active users!

'So as we set off into the new year, we want to send a giant thank you to all of you. We can't wait for the year in music ahead!'

Late last year the firm revamped its pricing,offering people three months of its premium subscription service for $0.99, rather than the usual monthly cost of $9.99.

The company also introduced its 'family plan' in November, enabling subscribers to add up to four family members with their own accounts on the service for $4.99 a month.

Taylor Swift removed her entire back catalog from music streaming service Spotify as she was promoting new album 1989, which sold 1.287 copies in its first week, just shy of Britney Spears' record for the biggest-ever album weekly sales by a female artist (1.3million).

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