Wednesday, January 7, 2015

CES: Rdio Expands Reach Thru New Partnerships

Rdio, the global music streaming service, Tuesday announced partnerships with consumer electronics heavyweights that will continue to provide Rdio listeners with the broadest possible access to their favorite music anytime, anywhere, on any device. Working closely with industry leaders including DTS, Google, Hisense and LG Electronics, Rdio is extending its presence on connected home devices to provide music lovers around the world with convenient access to the best mix of free Internet radio and unlimited on-demand music.

Rdio content will soon be available through a pre-loaded app on Hisense smart TVs and other connected devices, building on Rdio’s current TV presence through Roku (the Roku remote control includes an Rdio button), its existing customized app on Google Chromecast, and upcoming HTML5-based smart TV compatibility.

Anthony Bay
The new partnerships also extend Rdio’s reach with in-home wireless speaker systems through integration in the LG Connect SDK home streaming platform for mobile devices interfacing with smart TVs, DTS Play-Fi technology and Google Cast for audio (through the “Cast” button in the Rdio mobile app that automatically streams to Google Cast Ready speakers). These advancements add to Rdio’s current wireless speaker partnerships, which include Sonos, Samsung Shape and Bluesound devices by Lenbrook.

“Our vision is to offer every song ever recorded, on any device, anywhere in the world, instantly tuned to each listener. People listen to music wherever they are at work, in the car, on the go, and at home. Providing our customers with a simple, integrated and consistent music experience in their homes is a priority for us and one we are investing significant resources in,” said Anthony Bay, CEO, Rdio. “Dedicated audio devices as well as integrating music into the TV experience are priorities for Rdio, and we look forward to introducing Rdio on each of these exciting devices and platforms in 2015.”

Complete details for each partnership will be released later this year.

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