Thursday, November 13, 2014

NPR Introducing Clock Changes

This fall NPR is making some changes to its newsmagazine clocks, in partnership with member stations across the country. According to NPR, the adjustments will help align programs with the way people listen to radio today, and provide stations with more flexibility to include the local news and info that's important to their audiences.

Regular Morning Edition features like StoryCorps and the sports commentaries by Frank DeFord will continue, though listeners may hear them in different parts of the program. Starting November 17, NPR is also adding five seconds to its national funding credits (The "Support for NPR is provided by..." messages you hear during NPR programs). There will continue to be eight scheduled credits per hour in both newsmagazines.

Listeners are  likely to notice several more regular breaks for local news and info in Morning Edition, and a 4-minute local feature segment in each hour of All Things Considered. In both clocks, music breaks will be longer, giving affiliates more opportunities to share details on upcoming stories while still having time to insert their local material.

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