Friday, October 17, 2014

Chicago Radio: Shannon Ihrke, WLUP Extend Deal

'Rock Girl' Shannon Ihrke
Shannon Ihrke, the spokesmodel and "Rock Girl" for WLUP-FM/97.9 The Loop, is going to be sticking around, promoting the radio station for a lot longer, according to Chicagoland Radio & Media.

Originally known as Shannon the 2013 Loop Rock Girl, and currently known as the 2014 Loop Rock Girl, she will soon be known as the 2015 Loop Rock Girl. Her one-year contract to be the station's spokesmodel, has been renewed for a send time. Ihrke is now the longest reigning Loop Rock Girl since the station begun this annual promotion in 2005.

At a live event held at the end of October 2012, Chicago-based model Shannon Ihrke was selected to be the 2013 Loop Rock Girl. In that role, Ihrke was asked to represent the rock radio station at events through the end of November 2013, and take part in numerous photo/video shoots.

As the 2013 Loop Rock Girl, she received a contract for $75,000.

WLUP-FM management chose to not do the annual Rock Girl search at the end of last year. The reasons were said to be due to many factors, including Merlin Media's impending exiting of the radio business, a lack of sponsorship of the contest, and most of all, Shannon Ihrke's popularity as the station's spokesmodel.

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