Friday, April 11, 2014

Tulsa Radio: Cox Launches Classic Rock 103.3 FM The Eagle


Cox Media Group (CMG) Tulsa Radio has launched Tulsa’s only classic rock station with the new KJSR 103.3 FM The Eagle.

CMG Tulsa’s KJSR is changing its target music product to better reflect the core Adult 25-54 demographics that advertisers want to reach.  The New Eagle 103.3 also reflects a better match of Tulsa’s population and will give listeners what they say they want – more classic rock.

“Our team has created an amazing sounding station that our listeners and advertisers have been telling us was missing from the Tulsa dial,” said CMG Tulsa Radio VP and Market Manager Gene Vidler.  “This station will quickly become a core part of the Tulsa community.  The excitement surrounding the launch of The Eagle 103.3 has been fantastic, and I am extremely happy that we now get to share this great product with all of Tulsa and Green Country.”

KJSR 103.3 FM (100Kw) 60dBu Coverage
KJSR Rock 103.3 has been on air since October 2012. Vidler said that every research project the station has conducted over the last year and a half has demanded more and better classic rock.

“No one in Tulsa has offered the listeners the classic rock that they want to hear until now,” he added.  “And The Eagle 103.3 is here to fill the classic rock void.”

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