CCM+E Sez Office 'Mist' Is Low Cost Revenue Generator

Bob Pittman

Concerning The NY Post story concerning a 'mist tunnel' at Clear Channel officies in NYC, we get word that it's not exactly a tunnel, but a mist effect and actually located in a hallway approaching the reception desk from the elevator.

The story, which ran in the tabloid’s “Page Six” gossip section, chided Pittman for the expense amid the company's $20.5 billion debt and several rounds of layoffs at its radio stations nationwide.

A Clear Channel spokesperson, said Thursday that the effect is actually a low-cost tool for generating revenue. “It’s part of the innovative presentation capability of our new offices, all of which we use to help advertisers see how their brands and products can be maximized in the context of Clear Channel’s multi-platform assets.”