Wednesday, January 8, 2014

Weather Is Big Business

The business of Weather is estimated to be a $2 billion to $3 billion industry comprising everything from The Weather Channel to 7,000-plus weather-related apps you can download from the Apple Store. Tech giant Google recently bought a patent for a function to serve ads based on weather conditions.

The business of weather isn't just about predictions, either. Increasingly, companies are analyzing trends to understand economic effects.

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