When asked if the shoot was part of Super Bowl commercial or an episode of his web series Comedians in Cars Getting Coffee, Jerry responded, "It's neither. But it is not not those things either. It's a secret project." After the hosts grilled Seinfeld for more info, he added, "I've gave you more now than I've given anyone. I told you what it isn't, and then I told you that it isn't not that either." He also revealed that there are other Seinfeld characters involved and described the project as "short-ish form" which is coming out "very, very soon."
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