But, according to the L-A Times, TV news is still overwhelmingly watched on televisions. Although the landscape has become more challenging, TV news can still be a lucrative endeavor. The morning shows each generate hundreds of millions of dollars in advertising revenue for their networks.
The evening newscasts remain vital to each network's image, and after years of fighting off irrelevancy, are now seeing a ratings renaissance.
|NBC's Brian Williams|
"And I have a secret theory that perhaps the best thing that happened to us is the rise of other media devices. The miniaturization of everything else has made us loom a little larger."
Williams' program is up 5% to an average audience of 8.9 million viewers. "ABC World News Tonight With David Muir" is up 6% to 8.1 million, while "CBS Evening News With Scott Pelley" rose 4% to 6.8 million. Among 25- to 54-year-olds, Muir's broadcast is the biggest gainer, up 8%, pulling up even with Williams for the lead.
The ratings boost may be the result of having three programs — which once routinely summarized the same events in lockstep — that are more distinctive from each other than they have been in recent memory.
|ABC's David Muir|
|CBS' Scott Pelley|
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