Nielsen Audio says several months after Renda’s Arbitron
licenses for its radio stations in the Jacksonville
market had lapsed, Renda “began a pattern of illegally obtaining, copying,
distributing and using” Nielsen Audio reports, according to its latest case
filing. (See original posting, Click Here.)
According to RadioWorld, from May 2011 to December 2012,
Renda regularly obtained copies of the Arbitron data for the market from an
advertising agency in the Jacksonville area, reproduced and distributed the
data among Renda employees, and used the Arbitron data to set advertising rates
and make programming decisions, alleges Nielsen Audio.
“Obviously, having decided that the reports were essential to
its business, Renda decided that it was cheaper to steal them than to pay for
them. This court should require that Renda bear the responsibility for its
actions,” states Nielsen Audio.
Renda has now replied, saying: “We note with great
disappointment and chagrin Arbitron’s unseemly resort to gratuitous and
vitriolic rhetoric. There is absolutely no basis for its desperate comment.”
Renda argues that the now Nielsen Audio’s claims for relief
should be dismissed because they’re not specific enough, with no dates of when
reports were received, copied or distributed. The broadcaster also says the
claims in general are sparse and Nielsen Audio “mischaracterizes” Renda’s
positions and makes “straw man arguments.”
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