Tuesday, October 15, 2013

Netflix Talking To Get Service On CableTV Boxes

Netflix is targeting a new outlet for its streaming video service: cable TV boxes.

According to USAToday, Netflix is in talks with cable TV companies, including Comcast and Suddenlink Communications, to get its streaming app on their set-top boxes, according to a person familiar with the situation.

If the deals happen, that would represent a major thawing in the historically frosty relationship between Netflix and the traditional TV industry.

Netflix lets subscribers watch movies and TV programs through their existing Internet connections, or through smartphones and other wireless devices. The service's increasing popularity has raised concern that consumers may switch off cable or satellite TV services.

However, Netflix has started producing its own content, such as House of Cards and Orange is the New Black, and is increasingly thought of more like an HBO for the Internet, rather than a provider of all programming. That shift makes Netflix less of a threat to traditional cable TV companies.

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