Friday, September 27, 2013

Boston Radio: Celtics, The Hub Ink Broadcast Deal

The Boston Celtics and WBZ-FM 98.5 the Sports Hub have finalized an agreement on a multi-year partnership for the team's radio broadcasts.

The station said it plans to broadcast select preseason games, along with all regular-season (and future postseason) matchups with extended pre- and postgame shows.

The broadcast tandem of Sean Grande and Cedric Maxwell, who previously called the games for WEEI, will remain intact on 98.5 FM.

“We are excited to launch a new era of Celtics basketball with CBS radio Boston, extending our audience reach with Celtics fans throughout New England and providing an enhanced promotional platform for the Celtics, our team sponsors, and advertisers,” Celtics team president Rich Gotham said in an official release from the station.

According to the team's release, additional Celtics daily and weekly programming will be featured on the Sports Hub throughout the season. The Sports Hub also broadcast Bruins games and, during overlaps in coverage, Celtics games will be shifted to WZLX 100.7 FM.

WEEI 93.7 FM announced in late August it would no longer carry the Celtics' radio broadcasts.

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