The Southern California Broadcasters Association (SCBA)
reported a robust July 2013 X-Ray revenue report from Miller Kaplan Arase, LLC.
“Our reported revenue for July 2013 made it another banner
month for Southern California Radio,” said SCBA President Thom Callahan.
“According to Miller Kaplan, Los
Angeles advertising
revenue was up 3.8% over July 2012 with 8 of the top 10 advertiser categories growing
over the same period. On a YTD basis, impressive category growth was recorded
in Education up 41.5%, Transportation up
32.6%, Department Stores/Shopping Centers up 40.7% and Appliances/Electronics up 82.8%.
The depth and breadth of July’s results cannot be showcased
enough. The critical Auto category alone was up 9.6% over last July with Beverages,
Financial Services, Concerts, Grocers, Casinos, and Professional Services all showing
double digit growth,” he added.
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| Thom Callahan |
“Beyond the impressive 3.8% overall growth, the real story
to July’s successful report is new business. On a YTD basis, Southern
California Radio attracted an astounding 485 new clients who invested a record
$30,550,000 through July 2013.
As this report clearly shows, the revenue growth for
Southern California Radio is compelling. Our continued month over month and YTD upward
trends, as well as significant increases in key categories and phenomenal new business
development, is a rock solid testament to the health and vitality of our Radio
station members,” said Callahan.
He also stated that, “month after month, these documented
revenue growth reports starkly conflict with all the ‘radio is dead’ noise we continue to
read about in the press. The facts are obvious;
Southern California Radio is a potent advertising partner and 485 new
advertisers found that out in the first 7 months of 2013.
Based on our member feedback, August will be bigger than
July, which will set the stage for a dramatic and convincing 4th quarter from
the world’s largest Radio revenue market.”
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