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| Jeff Smulyan |
While he can’t say much yet, Emmis Chairman/CEO Jeff Smulyan
says the company is close to an official announcement about the initiative to
embed FM chips in Sprint smartphones,
When it does happen, according to Radio World, he predicts
it will be a “watershed moment” for the radio industry.
He didn’t discuss specifics of the agreement today, however
we’ve reported it involves the industry providing some $15 million worth of ad
inventory for each of the three years.
Radio broadcasts would be delivered through apps like the
one Emmis has built and calls NextRadio.
Embedding an FM chip in a smartphone has the potential to
change the industry “forever,” according to Smulyan, discussing what has become
a more than five-year effort. When launched, if consumers love it, ultimately
FM chips could be in 300 million cellphones, he predicts.
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