As Apple’s iPhone celebrates its sixth birthday, the
pioneering smartphone has carved out a solid market position, and a
demographically distinctive user base, within the ever-expanding world of
smartphones (which, according to the Pew Research Center ’s
Internet & American Life Project, more than half of Americans now own).
The iPhone is, along with Google’s Android, one of the two
dominant smartphone platforms in the United States . As of May 2013,
according to a recent Pew Research Center
report on smartphone ownership, 25% of all U.S. cellphone owners– and 43% of
smartphone owners — own an iPhone, a few percentage points behind Android.
Other smartphone platforms — Microsoft’s Windows Phone, the fading BlackBerry,
the handful of Palms still in use — are far behind.
There had been smartphones before Apple launched its
first-generation iPhone on June 29, 2007 (the Simon Personal Communicator from
IBM had a brief, unsuccessful life in the mid-1990s), but the iPhone’s big
touchscreen, ability to add apps and overall usability are widely credited with
making smartphones mass consumer items.
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