Wednesday, July 17, 2013

CNN Ratings Surge With GZ Talk

Intense interest and continued fallout from the not guilty verdict in the George Zimmerman trial boosted cable news on Monday night. But it was CNN that posted the biggest gains among the viewers that matter most to advertisers; those in the 25-54 demographic.

And with one of the jurors on Anderson Cooper 360 and star (and controversial) witness Rachel Jeantel on Piers Morgan Live, CNN bested perennial cable news leader Fox News Channel in the demo from 8-11 p.m., according to THR.

At 8 p.m. Anderson Copper 360 was within 4,000 demo viewers of Fox News Channel’s The O’Reilly Factor (474,000 viewers compared to 478,000 for O’Reilly). For AC360, that’s a 131 percent bump compared to the previous Monday; O’Reilly was up 3 percent while MSNBC’s All In with Chris Hayes was up 24 percent with 202,000 demo viewers.

The unidentified female juror told Cooper Zimmerman’s “heart was in the right place, but just got displaced with vandalism in the neighborhoods and wanting to catch these people so badly that he went above and beyond what he really should have done.”

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