Monday, June 17, 2013

Chicago Radio: Clear Channel Dims The Lite

After 14-years, CCM+E AC WLIT 93.9 Lite-FM” rebranded Monday morning at 9am as Hot AC “93.9 My FM“.

It running jockless with “More Variety From The 80′s To Now” as the main positioner. with a slightly hotter music mix.   A new deejay line-up is expected at the end of next week

LISTEN-LINE:  Click Here.

WLIT 93.9 FM 54dBu Coverage Area
In a statement, Tommy Austin VP/Programming of Clear Channel Chicago stated:
“We received feedback from thousands of listeners who want a station that is as diverse as Chicago, with commercial-free commutes so their drives are full of music. 93.9 MY FM will play the best songs from the ’80s until now with all different styles and textures, reflecting what our listeners want to hear. MY 93.9 will also continue the Holiday music tradition later in the year.”
Musically, the station will sound very much the same as it has for months, according to Chicagoland Radio&Media. WLIT-FM has been moving far away from its Adult Contemporary (AC) past and pushing more of a Hot AC format for quite a while now, certainly since the end of the most recent Christmas music period. The music on 93.9 My FM is much more upbeat and features many more current hits than in years past. The station will have some crossover of newer songs on its playlist with sister-station WKSC-FM/103.5 Kiss FM, just as it has done for a while. The biggest difference that may be noticeable by the public is that the fairly narrow playlist of 93.9 The Lite is now expanded more with 93.9 My FM, with a special focus on songs from the 1980s.

The music playlist on 93.9 My FM will also me near identical to that already played on at least three other Chicago radio stations and a handful of suburban ones -- with safe, female-friendly programming and imaging. It is being done to court the highly-desired advertiser-favorite demographic of Women 25-54.

The last remaining live and local personalities on WLIT-FM are no more. The morning show with Jeff Corder and Karen Williams has been canceled. Corder and Williams have been released.

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