Tuesday, May 7, 2013

Pandora: NYC City Hood Guide To Fave Tunes

New Yorkers may all live in the same city, but they are dancing to very different beats.

A neighborhood-by-neighborhood analysis of online listening habits shows that each Big Apple neighborhood grooves out to tunes that are strikingly different from even its closest neighbors, according to data from online radio provider Pandora compiled for The NY Post.

The most popular genre stations on the Upper West Side were “Family Folk Songs” and “New Age Solo Piano,” while the Upper East Side tunes in to the “Laid Back Beach Music” and “Classical Romance” stations.

Every stereotype about the stroller-packed baby haven of Park Slope was confirmed when Pandora analysts revealed that “Toddler” was the most popular genre station in ZIP code 11215.

Uptown, central Harlem loves “Afrobeat,” while East Harlem digs “Regional Mexican.”

Downtown, Lower East Side hipsters make “Classic Indie,” “Today’s Indie” and “Indie Pop” the three most popular genre stations.

Meanwhile, “Hard Rock Strength Training” and “Drum & Bass” are the favorites in intense lower Manhattan. And out in northwest Queens, listeners love “Pop Fitness.”

Of course, not every neighborhood resident swings the same way.

Analysts at Pandora, which boasts more than 200 million users in the US, obtained these results by “over-indexing” listening habits to separate out the “Top Hits” stations that all ZIP codes across the country have in common and identify the genre stations that are uniquely popular for a given neighborhood.

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