Wednesday, May 22, 2013

CBS King Of Network TV With Ratings Win

Les Moonves
Last week, CBS boss Leslie Moonves told ad buyers his network was at the "center" of the media universe. On Tuesday, he proved why reports the LA Times.

CBS wrapped the 2012-13 TV season with a commanding victory in every single ratings category, according to Nielsen.

That includes the key demographic of viewers ages 18 to 49, which CBS -- long the oldest-skewing of the four major broadcast networks -- had not won since the 1991-92 season.

Actually, CBS was down 3% in that category compared with the previous season. But all of its competitors dropped, too. Fox, hard hit by erosion at "American Idol," slid 22% and barely scraped past No. 3 NBC.

Among total viewers, CBS was easily No. 1, averaging 11.8 million total viewers -- a 1% uptick.

Of course, a big part of CBS' success was its broadcast of the Super Bowl, far and away the most-watched show on TV every year. But the home of "NCIS" and "The Big Bang Theory" was strong enough that it would have won even without the big game.

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