Report: St. Louis Top MLB Baseball Market

A soon-to-be released 2012 National Report from The Media Audit reveals that St. Louis is the top market for regular followers of professional baseball.

According to the study, 77% of the St. Louis metro population regularly follows pro baseball on radio or TV, a figure that is 60% higher when compared to the general population. Among all U.S. adults, 48% regularly follow the sport, a figure that represents more than 71.6 million baseball fans. 

The heightened devotion among fans in this town comes as no surprise, as the St. Louis Cardinals narrowly lost to the San Francisco Giants in the National League Championship Series, in which the winner advanced to the World Series.

Columbia-Jefferson City, Missouri ranked second, with 72.1% of the metro area's population regularly following the sport, followed by Cincinnati, Ohio (66.3%), Boston, Massachusetts (65.8%) and Milwaukee-Racine, Wisconsin (65.5%).

Rounding out the top ten pro baseball markets are Detroit, Michigan (63.3% regularly follow pro baseball), followed by Philadelphia, Pennsylvania (62.7%), San Francisco, California (61.7%), Cleveland, Ohio (61.1%), and Dallas-Ft. Worth, Texas (60.6%).

Pro baseball fans make excellent prospects for many consumer categories including the automotive, hospitality, alcoholic beverage and sporting goods industries, suggesting the best promotional tie-ins with local sponsors and media.

For more information, contact The Media Audit.