Tuesday, February 26, 2013

Investing In Personalities Is Profitable

Mark Davis
Consider Dallas/Ft. Worth radio personality Mark Davis.

Tom Taylor Now notes Davis and Cumulus Media’s WBAP-820 AM/ 96.7 FM parted ways last year, and Salem’s KSKY 660 AM happily obtained his services.

Davis started June 4th and Salem reports results at its conservative talk KSKY (660) were dramatic in Q4 2012 – revenues up 36%, in large part due to Davis.

Davis' show also can be heard on 99.9 FM in Fort Worth, 95.5 FM in Arlington and 92.9 FM in Dallas.

Davis, the leading political talk host in the Dallas area and perhaps the state, has been with the station for 18 years. State and national Republican officeholders and candidates are frequently guests on his show.

Davis writes an opinion column for The Dallas Morning News and appears on Inside Texas Politics on WFAA-TV (Channel 8), as well as KDFW-TV (Channel 4).

Davis is a fixture on the conservative speaking circuit and often moderates programs or forums put on by local and national Republicans in the area.

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