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| Barry Armstrong |
“I have a lot of respect for (Bloomberg). I think they’re a
top-notch organization and it’ll be interesting,” Barry Armstrong, host of “The
Financial Exchange” on WRKO 680 AM, told the Herald. “I think we’ll just
continue to grow and try to put on a good show every day.”
Armstrong, founder of The Armstrong Advisory Group, added
his show has “a nice headstart” ahead of Bloomberg’s arrival. “The Financial
Exchange,” a daily, two-hour show which launched little more than a year ago on
WRKO, was preceded by the show “Lunch Money.”
Armstrong said “The Financial Exchange” remains a hit with
older listeners, particularly 55-year-old-plus men, a key demographic of the
investment community.
“A lot of people say, ‘Who wants to be highly ranked among
55-year-old men?’ You know what, 55-year-old men and women have all the wealth
in this country and we do really well there,” he said.
Bloomberg Radio goes live in Boston at 12:01 a.m. Friday.
The station will also provide a signal for those with HD radio on 94.5FM-HD2.
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