Monday, November 19, 2012

CHR Happi 92.7-FM Debuts In Erie, PA

For Richard Rambaldo, happiness is launching a new radio station.

Happi 92.7 FM, in particular, according to a story at goerie.com.

Erie Radio Co., co-owned by Rambaldo and Dave Hallman Jr., introduced Happi 92.7 to Erie's airwaves on Friday at noon.


 WEHP-FM features a CHR format -- the same as longtime Arbitron ratings leader WRTS-FM (Star 104) and low-power station i104.3, which debuted earlier in 2012.

Songs by Nicki Minaj, LMFAO, Enrique Iglesias and Flo Rida played after it launched.

"I think there could be room for another (CHR) format with a different type of presentation that might give the people choices," Rambaldo said.

"It's not just about the music. The music may be similar, but it's also about what surrounds the music -- the personalities, what they say, their sense of humor, what they tell us. Our mission is to be live and local."

Rambaldo said Happi will broadcast without commercials for 35 to 45 days, while its broadcast offices at 1229 State St. are being completed.

The station will then introduce its on-air staff, including Shari McBride, who was a Star 104 morning personality from 1997 to 2002. She will also serve as the station's operations manager.

Happi 92.7 FM broadcasts at 6,000 watts, the same power as several other Erie FM stations, including WXBB-FM (Bob 94.7).   Happi 92.7 broadcasts in HD, which means the station can add additional channels, just as Cumulus Radio added i104.3 when WXKC-FM/Classy 100 became HD. "We will have two other channels, but those formats are not yet picked," Rambaldo said.

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