For most of 2012, KBIG-FM (104.3) has been hot on the heels
of its sister station, Top 40 outlet KIIS-FM (102.7), the pop powerhouse that
has led Los Angeles-Orange County radio ratings for most of the last three
years.
Steve Carney at LATimes.com is reporting in September, the
sibling finally caught up, according to figures released Monday by the Arbitron
ratings service.
KBIG, the adult-contemporary station that features a varied
playlist ranging from Aerosmith to Usher, tied KIIS for the top spot, with each
attracting 5.2% of the audience in the survey of listeners 6 and older from
Aug. 16 to Sept. 12.
In the previous month, KIIS had taken first with a 5.5%
share, while KBIG had come in second at 4.9%. Both are owned by Clear Channel,
the nation's largest radio chain, which also operates six other stations in Los
Angeles.
A year ago, KBIG — known as "MYfm" — was in 11th
place, and sat there as recently as November 2011. But the station jumped to
fourth in January, and was in second place by May, where it remained until
grabbing a share of the pinnacle in the September survey.
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