Wednesday, December 1, 2010

SiriusXM Extends NFL Deal

Passes 20 Million Subscriber Mark,
No Word On Stern Deal

SiriusXM Radio said Tuesday that it has surpassed the 20 million subscriber mark, and it unveiled a five-year renewal of its NFL program contract.

However, according to The Hollywood Reporter, the company once again provided no update on its contract renewal talks with radio host Howard Stern, whose five-year Sirius deal expires at year's end.

Sirius had previously predicted it would end the year with more than 20 million customers, and it said Tuesday it has indeed passed that mark. "We have added the last 10 million subscribers faster than the first 10 million - despite a tremendously competitive environment," said CEO Mel Karmazin, lauding this as "a strong endorsement of our service and our programming."

The NFL and Sirius have been partners since 2004, and the satellite radio firm will continue to broadcast every NFL game live nationwide from the pre-season through the Super Bowl in 2016 in a sign it remains committed to key content.

Read more here.

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