Tuesday, October 19, 2010

John Tesh Show Adds Talk Stations

Adds its 371st station and moves into the talk radio format

When John Tesh came up with the idea for a radio show with a one-of-a-kind format, he never expected it to grow to become one of the largest syndicated shows in the country. This week, the John Tesh Radio Show reached two new landmarks: adding its 371st station to air the show since its inception, and moving into yet another radio format: Talk Radio.

Each week, more than 14.5 million listeners tune in to hear the John Tesh Radio Show, featuring its unique mix of music interspersed with John’s tips on a variety of topics including health, finance, career success, parenting, nutrition, and much more.

Because of the show's unique design, which allows individual stations to play their normal music, The John Tesh Radio Show is heard on a variety of radio genres including Adult Contemporary, Hot AC, Adult Standards, Country, Oldies, Smooth Jazz and Contemporary Christian. With the addition of its three newest stations, CKNI/FM and CHNI/FM in Canada and WOCA/AM in Ocala, Florida, Tesh has now moved into the coveted Talk Radio format.

John Tesh, said, "It's thrilling to see our message resonate so strongly with millions of listeners from all backgrounds, age groups and musical tastes. Our move into talk radio will provide differentiation and an alternative to political talk. Our listeners call it life coaching on the radio."

The popular entertainer was inspired to create the John Tesh Radio Show by his wife, Connie Sellecca, and the stack of unread magazines piling up on her side of the bed. Tesh believed there was an audience for the kind of advice offered in the magazines, but easily delivered in a radio format in between songs. He launched the show in 2000 and hired a team of researchers to deliver small but achievable ideas that can add up to a big difference in the quality of anyone’s life. Tesh branded this concept, Intelligence for Your Life.

Based on the success of the John Tesh Radio Show and Intelligence for Your Life, John and his producers created a second show earlier this year. Hosted by John's wife and focusing on healthy living, Intelligence for Your Health with Connie Sellecca has also grown rapidly, adding its 30th radio station, WVVE/FM in Panama City, Florida, this week.

Tesh has also expanded the Intelligence For Your Life brand beyond radio via a healthy snack food product line with the global retailer Amway. The products, which include healthful fruit and nut bars, launched in the summer and are meeting all sales targets.

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