Thursday, September 23, 2010

Larry Elder Returning To KABC

Larry Elder is returning to KABC/790 AM in Los Angeles after almost a two-year absence, the station announced Wednesday. He will be on 9 a.m.-noon weekdays starting Monday, replacing the canceled Frosty, Heidi & Frank program.

"I was called and asked if I was interested and I was, and we got together," Elder said told Gary Lycan of the Orange County Register in a phone interview. "It was not very long ago, and it was really no more complicated than that."

Elder, a libertarian known to KABC listeners as "The Sage of South Central," will talk about local and national issues. "I think the government is too big, people are better off when they are left alone, and President Obama will go down in history as the worst president in history. I have no personal animosity toward him, I just believe that his ideology is dangerous."

Elder  said he recognizes the need to talk about issues impacting local listeners in Orange County as well as Los Angeles. "I believe this is a teachable moment for the country. It is time for a re-assessment and to get back to basic principles," he said.

Program director Jack Silver said in a phone interview Elder will benefit from the lead-in of Peter Tilden and Teresa Strasser, and when combined with the line-up of Sean Hannity, Mark Levin and John Phillips, "It will be a more consistent thread, which makes for a more successful radio station.

"I have been here only two months, but you know there are only a couple of ways to approach these assignments. Either you can try to fit something that wasn't really there, you could try another experimental show, or you could find someone (like Larry Elder) who had the market equity, the ratings, the awareness, and you can right the wrong that occurred," a reference to when Elder and KABC parted ways in December 2008.

Silver said KABC is also bringing back Al Rantel, Marc Germain (formerly Mr. KABC), and Bob Brinker, whose financial show is returning to 790 AM on Oct. 10.

Read more here.

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